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Backlinks help improve your rankings. Search engines see backlinks as positive 'votes' for your site. Search engines highly associate your site's backlinks with your site's ability to satiate a browser's search wishes.
Question:-
1. Why do I need SEO services?
SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.
2. How do backlinks affect my rankings?
3. How many backlinks do I need?
There is no fixed, 'golden' number of backlinks. Ideally, you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.
4. What is the best way to determine my online marketing budget?
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.
5. What are the best ways to optimize my site?
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.
6. What are Page Titles & Meta Description tags?
Page Titles & Meta Description tags of a URL are the on-page elements that appear in search results for that URL:
Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term.
The Meta Description also helps browsers understand what your site's pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.
7. How does Google view my site?
Google crawls each site often and sporadically using 'spider bots.' The bots read your pages and help Google catalog your site and its associated pages.
8. What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT's is a must-have for any site looking to optimize.
9. What's an XML sitemap?
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a website, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.
10. What is a robots.txt file?
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operates on certain data.
11. What is 301 redirect?
A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no 'dead' or non-working, active links on a page within your site.
12. What is Page Rank and is it important?
No one is completely certain as to the 'exact' science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it.
Years ago, Page Rank was a way for Google to determine web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page's popularity. While still relevant, it is no longer the driving force for determining rank.
13. What is Google Analytics?Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site's ability to attract browsers.
14. How long does it normally take to see SEO Results?
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet 'desired results' will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are 'working' all the time to achieve your desired results; and, once your SEO results are achieved, they are long-lasting.
15. What's the difference between organic SEO and Paid results?
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site.
Content is king' when it comes to the Web. It almost sounds cliche? now but it still holds true. Remember that the Web's purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE's to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength online.
17. How can Social Media be used for SEO ?
Social media presents opportunities to acquire backlinks and social mentions to your site's pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.
18. Why does my company need Reputation Management?
Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It's important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.
19. What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords because they can be customized to fit with the ad copy to improve quality score.
20. What are the?steps that you would take to optimize a website?
Think about every detail. Give out specific examples of ranking factors that you know have an impact. Be prepared to be given random keywords or specific cases.
21. What SEO tools do you use?
Be prepared to talk about your work tools. We suggest you try to cover most areas and not just Analytics. This includes tools for tracking keyword rankings, link analysis, page performance, etc.
22. What?strategies do you implement for link building?
We can't stress it enough: use examples! Talk and explain your strategies always accompanied by a clear example.
23. What is the largest site you have managed?
Big numbers make big impressions but if you have not managed sites with big volumes, then you can aggregate the numbers of several smaller sites. 'In 2013, I've managed 12 sites and responsible for a total of 5 Million visits'
24. Can you describe your biggest failure in an SEO project?
No one likes to talk about negative things or mistakes but you should try to be serious and honest about this? being able to recognize a failure shows good self-esteem. Also, mention what you learned from it.
25. What programming languages do you know?
If you don't know any, don't panic! However, it is important you demonstrate that you understand the technical side of SEO and you can work closely with developers/engineers.
26. What are effective metrics for tracking return on investment for SEO?
SEO is about clear results and making a profit, so don't take this question lightly. Really show a hiring manager you know how to connect SEO efforts into bottom line metrics for their company.
27. How do you do keyword research?
Make sure you don't just jump in and talk about the tools you would use. Ask relevant questions about the business and competitors first so you can demonstrate that you are a strategic thinker.
28. What is the difference between Panda, Penguin, and Hummingbird?
Study up on your Google Algorithm updates! A good place to check and stay updated is here.
29. How do you stay updated with latest SEO trends?
Demonstrate that you stay current with latest industry trends and you are up-to-date. A good time to specify some of the blogs you read, experts you follow, and industry events you attend.
30. What is SEO?
It is the method of changing the rank of a web page or a website in the search results of a search engine.
31. What are the Types of SEO?
There are mainly three types of SEO are present: Black Hat, White Hat, and Grey Hat.
32. What are the SEO Techniques available?
Two SEO Techniques are White Hat SEO and Black Hat SEO which is also called as Negative SEO.
33. What is On-Page Optimization?
On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.
34. What is Off Page Optimization?
Off Page, Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Infographics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high-quality links from relevant sites and Article submission are the few examples of Off-page optimization.
35. What do you mean by Page Rank or PR?
For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0? 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.
36. What is a Backlink?
Backlinks are the incoming links to your webpage or website and getting these backlinks from good PR and the relevant site is always better for your site.
37. What is an outbound Link?An outgoing link or outbound-link is a link from your own webpage or website to another webpage or website.
38. What is a keyword?
The keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question.
39. What is Anchor Text?
Anchor text is also known as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.
40. What are organic results?
Organic results are the page views which come directly via SERP and not from any Off Page Optimization.
41. What is Googlebot?
Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.
42. What is a Meta Tag?
You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are Meta Title, Meta Keywords, Meta Description and Robot tags.
43. What tools do you use for doing SEO?
43. What tools do you use for doing SEO?
Most common tools used in SEO are Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website Grader. Nowadays you can also find some paid SEO tools like spydermate, seoMoz and bulkdachecker in the market.
44. What is Google Sandbox?
This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happen due to the building of so many links within a short time span.
45. What are the limitations of title and description tags?
Title tag can be normally between 50-68 characters and Meta description tag can be around 140 ? 150 characters.
46. How will you increase the Pagerank of a page?
To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.
47. How will you treat Web standards while optimizing a website?
I usually apply the web standards from the W3C while optimizing the webpage, which helps that site to get more points from Google to improvise page rank.
48. What is Cloaking?Clocking is the procedure of using some deceptive techniques which allows the user with a different version of the website then that presented to the search engines.
49. What methods would you apply for decreasing the loading time of a website?
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